Help your teen find words for who they are — before they have to choose what to become.

From uncertainty to understanding — one conversation at a time. Sparks the Fox asks the questions no one else is asking. And builds a picture of your teenager — over time.

See how it works →
Sparks the Fox
Meet Sparks,
the friendly Fox
Parent and teenager together

They genuinely don't know who they are yet — and that's completely normal.

Ignition meets them exactly where they are.

Teenager chatting with Sparks
yo, how's your day been?
been making beats actually
oh nice — what kind?
grime mostly, two years
two years is proper. what keeps you coming back?
just love it.

Questions that feel like conversation — not a quiz.

And slowly, patterns start to emerge. How they think. What genuinely lights them up.

Parent reading Identity Snapshot
Core — What drives you
"don't want to let people down" · "figuring out what matters"
Middle — How you work
"been making beats two years" · "shows up even when unsure"
Outer — What you're drawn to
"music · grime · producing" · "cities · systems · design"

A real picture of how your teenager thinks, what drives them, and what they're drawn to.

Something worth knowing. Not their grades. Not their search history.

The world teenagers are growing up into looks nothing like the one you navigated.

92 million existing jobs will be replaced by 170 million new jobs by 2030. — World Economic Forum, Future of Jobs Report 2025

Career map — You Are Here, showing today's jobs and future jobs
46.4%
of young people say the careers advice they received at school was not useful in helping them decide what to do after leaving education.
OECD / Education and Employers, 2025
45%
of teens feel under pressure to decide their future career before they feel ready — often before they've had a chance to know themselves.
Sky Academy / YouGov
1 in 2
young people in the UK are not in work, education or training that matches their interests or abilities by age 25.
IPPR, 2025

You don't need a roadmap. You need a compass.

Sparks How it works

Sparks gets to know how your teenager thinks

What actually makes them tick — over time, through real conversation.

01
A conversation that feels natural

Sparks starts where your teenager is — no forms, no quizzes, no pressure. Just curiosity.

02
A picture of them starts to form

Across sessions Sparks notices what lights them up, what they keep coming back to, how they work best.

03
They start to see themselves differently

A living map of what Sparks noticed — something real they can keep, build on, and share.

See the full picture →

Built for teenagers. Designed with their safety first.

Teen-facing AI is one of the highest-risk spaces in tech right now. Ignition was built from the ground up as a safe and responsible alternative.

01
Sparks knows its place

Sparks is a guide, not a friend substitute. Sessions end naturally. It celebrates when teens don't need it any more.

02
We're always paying attention

Three tiers of care. Hardcoded crisis response. Human review within 4 hours of any concern flagged.

03
Parents are never in the dark

Parental consent required under 16. Progress visible, conversations private.

If your teenager is ever in crisis — Sparks stops. Resources appear immediately. Childline's number is hard-coded. It is never AI-generated. It never changes.
0800 1111
How we keep teens safe →

Find out who your teenager actually is.

Join the waitlist. We're opening Ignition to a small group of families first — so every conversation gets the attention it deserves.

No spam. No pressure. We'll reach out when your spot opens.